Client Overview:
Founded by international voice-over artist Subha Sankar Chatterjee, Sankar’s Voice is a premier voice-over service provider based in India. The company offers a wide array of voice-over services in multiple Indian and international languages, catering to diverse industries such as advertising, e-learning, corporate communications, and entertainment. With a team of over seven professionals, Sankar’s Voice has delivered high-quality audio content to more than 200 clients globally.
SEO Challenges Faced by Sankar’s Voice:
Despite a strong portfolio and extensive industry experience, Sankar’s Voice encountered several challenges in enhancing its online presence:
- Limited Online Visibility: The website struggled to rank for critical industry-specific keywords, resulting in reduced organic traffic and potential client engagement.
- Underutilized Content: The existing website content did not fully showcase the breadth of services offered, leading to missed opportunities in attracting a wider audience.
- Inconsistent Backlink Profile: A lack of quality backlinks from authoritative industry sources hindered the website’s domain authority and search engine rankings.
Mind And Magik Media’s SEO Strategy:
To address these challenges, Mind And Magik Media devised and implemented a comprehensive SEO strategy tailored to the unique needs of Sankar’s Voice:
- Website Audit and Optimization:
- Structural Enhancements: Conducted a thorough audit to identify and rectify issues related to site architecture, ensuring a user-friendly experience and improved search engine crawlability.
- Mobile Optimization: Ensured the website was fully responsive, catering to the growing number of mobile users and enhancing user engagement.
- Keyword Research and Content Development:
- Targeted Keywords: Identified high-traffic, relevant keywords such as “professional voice-over artist in India,” “Hindi voice-over services,” and “e-learning voice-over solutions.”
- Content Creation: Developed informative blog posts, service pages, and case studies incorporating these keywords to attract and engage the target audience.
- On-Page SEO Enhancements:
- Meta Tags and Descriptions: Optimized title tags, meta descriptions, and headers to align with targeted keywords, improving click-through rates and search engine rankings.
- Image Optimization: Compressed images and added descriptive alt text to enhance page load speed and accessibility.
- Off-Page SEO and Link Building:
- Quality Backlinks: Engaged with industry influencers, collaborated on guest posts, and participated in relevant forums to generate authentic backlinks, boosting domain authority.
- Social Media Integration: Aligned social media efforts with website content, encouraging sharing and driving traffic from platforms like Facebook, Instagram, and LinkedIn.
- Local SEO Focus:
- Google My Business Optimization: Created and optimized a GMB profile to enhance local visibility and attract clients searching for voice-over services in India.
- Local Keywords: Incorporated location-specific keywords to appeal to regional clients and improve local search rankings.
Tools and Techniques Utilized:
- Google Analytics and Search Console: Monitored website performance, user behavior, and identified areas for improvement.
- SEO Plugins: Implemented tools like Yoast SEO to streamline on-page optimization efforts.
- Content Management System (CMS): Utilized the existing CMS to efficiently update and manage content.
Results Achieved:
Over a six-month period, the implemented strategies yielded significant improvements:
- Increased Organic Traffic: Achieved a 120% increase in organic website traffic, reducing reliance on paid advertising.
- Improved Search Rankings: Secured first-page rankings for targeted keywords, enhancing visibility among potential clients.
- Enhanced User Engagement: Noticed a 35% increase in average session duration, indicating more meaningful interactions with the website.
- Boosted Client Inquiries: Recorded a 25% uptick in client inquiries and project bookings, attributed to higher visibility and improved user experience.
Impact on Sankar’s Voice’s Digital Growth:
The collaboration with Mind And Magik Media transformed Sankar’s Voice’s online presence, establishing the brand as a leading voice-over service provider in India. The strategic SEO efforts not only enhanced search engine rankings but also fostered a broader client base appreciative of the company’s diverse offerings. By effectively bridging the gap between traditional voice-over artistry and modern digital marketing, Sankar’s Voice experienced sustainable growth and strengthened its brand identity.
This case study exemplifies how tailored SEO strategies can elevate niche service providers, connecting them with their target audiences and driving measurable business outcomes.